E-learning for software companies
Make customers, partners and users successful with your software more quickly
Good software does not sell itself automatically. Users need to understand what the product can do, how processes work, and what they need to do in their own role. Maxcademy helps software companies convert product knowledge into scalable customer education, onboarding, and partner training.
Customer education · product onboarding · software training · interactive demos · simulations · academy · certification · SCORM/xAPI · LMS-ready
From product knowledge to product adoption
Documentation tells what the software does. Learning helps users understand what they need to achieve with it.
From complex software to scalable learning
We have experience with software training, customer education, technical content, and large-scale digital training.
Mavim
International customer academy
A digital academy with 200+ hours of video, interactive software demos, quizzes, and ongoing content updates for customers and partners.
Undo
Making complex technical knowledge learnable
Specialist debugging content pedagogically improved with clearer scripts, learning structure, quizzes and practical online training.
Vion Food Group
Software training at scale
More than 50 digital training courses around business-critical systems, with video, interactive demos, quizzes and SCORM delivery.
Software companies grow faster than their experts can train
Every new customer, partner or release creates a new knowledge demand. Without scalable learning, training remains dependent on consultants, support teams and product experts.
Implementation consultants give the same explanation repeatedly
Basic knowledge, navigation, processes and common tasks can be offered digitally, allowing consultants to use their time for configuration and complex customer queries.
Support receives questions that training could have prevented
Good product education helps users understand more quickly where functionality is and how they can perform common tasks independently.
Product experts are a bottleneck
Their knowledge is essential, but not every expert needs to become a course developer, trainer and scriptwriter themselves.
Partners need to learn the same implementation model
A partner academy can consistently make product knowledge, processes, best practices, and certification available for a growing ecosystem.
New releases quickly make training outdated
Software training should be designed modularly, so that components can be updated specifically without having to rebuild the entire academy.
Different roles use the same software differently
Administrators, end users, consultants, and managers need different workflows. Role-based learning paths prevent unnecessary training.
Customer education starts with the user's task, not with the feature menu
Users usually do not want to "learn all features". They want to know how to successfully perform their own work.
Therefore, we prefer to structure software training around roles, processes, tasks, and realistic situations. Features are covered when they are needed to perform a specific task.
This makes training more relevant and helps users make the transition from explanation to independent use more quickly.
Role-based learning
Train administrators, end users, partners, or consultants on the workflows that are relevant to their own role.
From explanatory video to interactive software simulation
The best format depends on what a user actually needs to be able to do independently after the training.
Software videos
Brief, task-oriented explanations of processes, features and common workflows.
Interactive demos
Allow users to practice step by step in a simulated software environment.
Scenarios
Not just clicking, but deciding what the right next step is in a realistic work situation.
Quizzes & assessments
Checking knowledge or mastery and incorporating it into certification where necessary.
Learning journeys
From initial onboarding to deepening, role-based learning and certification.
Release learning
Modularly integrating new features and changed workflows into existing training.
Your product experts know the software. We make their knowledge teachable.
Product owners, consultants, developers and support teams have the specialist knowledge. But that knowledge is often spread across documentation, demos, tickets, webinars and the minds of experts.
Our Learning Designers delve into the software to the level that the user needs. We ask targeted questions, identify where steps or explanations are missing and structure the information around learning objectives and user roles.
The product expert validates the content. Maxcademy can provide Learning Design, scripts, screen recordings, interactive demos, quizzes, project management, QA and delivery.
Expert interviews as a starting point
Even when the knowledge is not yet neatly in a training manual, we can build the necessary learning content with experts.
From course to customer academy
One onboarding module can be the start of a complete learning journey for customers, partners, and different roles.
Make customer education part of your product strategy
As a software company grows, there is often a need for more than just standalone tutorials. Then an academy becomes interesting where users can progress step by step.
Think of onboarding, basic usage, role-specific deepening, administrator training, partner enablement, assessments, and certifications.
Maxcademy can assist with the learning architecture, content production, technical implementation, and ongoing maintenance of such an academy.
Software changes. Your learning must be able to change as well.
Release cycles make software training different from many other e-learning. A new interface, workflow, or feature can immediately render existing explanations outdated.
That is why we design content to be modular and task-oriented where possible. Short videos, standalone demos, and compact lessons are easier to replace than one huge training where everything is interconnected.
Maxcademy can also provide structural support for scripts, new recordings, updates of demos, LMS publication, and QA.
Learning for every release
Design the content pipeline so that training can become part of product development, not a separate project afterwards.
Platform independent
Existing LMS, customer portal, Maxcademy Learn or SCORM/xAPI delivery.
You do not have to tie your customer education to one LMS.
Do you already have a learning platform or customer portal? Then we can develop for that. We can deliver content as SCORM/xAPI or work directly in the existing environment.
If there is no platform yet, we can offer Maxcademy Learn or think independently about which learning environment suits customers, partners, and management.
The LMS is therefore not a prerequisite to start with the content strategy.
Frequently asked questions about e-learning for software companies.
Customer education is structured learning that teaches customers how to successfully use a software product. This can include onboarding, product training, role-based learning, certification, and release learning.
Yes. We can develop interactive demos and simulations in which users practice step by step with a simulated software environment, without having to work directly in the live system.
Yes. A general foundation can be combined with learning paths for example for administrators, end users, partners, consultants, or managers.
Yes. Manuals, knowledge base articles, webinars, demos and expert interviews can serve as sources. We structure the content around learning objectives, user roles and concrete tasks.
Yes. We can remain structurally involved with new scripts, screen recordings, demos, text changes, new modules and republishing. Modular design makes such updates more efficient.
Yes. We can assist with target group analysis, curriculum, role-based learning journeys, content production, certification, platform setup and ongoing maintenance.
No. We can work with an existing LMS or deliver content as SCORM/xAPI. Maxcademy Learn is only an option if you are still looking for a suitable platform.
Do you want to make customer education a scalable part of your software product?
Tell us who uses the software, which knowledge currently takes a lot of time and where customers or partners get stuck during onboarding.
We help determine which learning can have the most effect and can then take care of the complete process: Learning Design, production, software demos, academy, project management, LMS delivery and updates.
Discuss your customer educationScale knowledge with your product
Make product knowledge less dependent on live training and more part of a repeatable customer journey.